Balans


Balans - Pilates studio logo

Balans is a pilates studio whose target audience are young people in search of a healthy and conscious workout to improve their quality of life.

The inspiration to build this logo came from the exercises themselves which aim to strengthen muscles while improving postural alignment, flexibility and balance.

By designing a special lettering and adding a few extra lines to the composition, the result was a creative and flexible ID that represent movement and equilibrium. The project includes six different signatures that relate to the shape of the body during pilate’s exercises.

Balans - Pilates studio logo
Balans - Pilates studio logo
Balans - Pilates studio logo
Logo design for Balans Pilates Studio
Balans - Pilates studio logo
Balans - Pilates studio logo

INFO:

Client: Balans
Company: Tuut
Year: 2011
Role: Logo Concept, Logo Design, Stationery
Recognition: Brand New Awards 2011 - Comprehensive Identity Programs