Balans is a pilates studio whose target audience are young people in search of a healthy and conscious workout to improve their quality of life.
The inspiration to build this logo came from the exercises themselves which aim to strengthen muscles while improving postural alignment, flexibility and balance.
By designing a special lettering and adding a few extra lines to the composition, the result was a creative and flexible ID that represent movement and equilibrium. The project includes six different signatures that relate to the shape of the body during pilate’s exercises.
My Role: Logo Concept, Logo Design, Stationery
Recognition: Brand New Awards 2011 – Comprehensive Identity Programs