Honolu Poké is an hawaiian-inspired poké shop. The logo was inspired by the poke’s main ingrediente, delicious fresh fish, and by the focus of the business, the take out service.
The design is the combination of both elements in a single symbol resulting in a flexible logo that can be used in two directions. When horizontal it depicts a fish and vertically a bowl + chopsticks.
The playful combination of the elements was a perfect fit for the fun and light hearted feeling the client wanted to transmit. The decision of drawing the icon in a simple, minimalist way with just a few thin lines, helps portray the simplicity and healthy lifestyle these dishes represent. The visual identity uses warm-fresh colours and joyful patterns on the paper cups and trays giving the restaurant a lively and young look.