Novo Ambiente sells furniture for the residential and corporate market from both Brazilian and international designers.
Our goal was to built a simple website that had a contemporary look. By having access to some of the company’s analytical data and through user interview, we observed that many website’s users are architecture firms and interior designers that are searching for specific characteristics, measures or materials in order to fit their design projects. To help the user journey, we implemented a big variety of filters and tags to improve user experience and make finding the ideal product easy. The result was a clean website that allows the beautiful furniture to stand out and has an improved search tool.
Client: Novo Ambiente
Art Direction: Yael Dikstein & Marcela Crosman
My Role: UX & UI