Ró - Raw & Wine
Ró is more than a restaurant, it’s a transformative gourmet experience. The first to only serve vegan raw food in Rio de Janeiro, Brazil. Ró is creative and sophisticated. Raw and fresh. A dining experience to be remembered.
The logo was designed to look contemporary, clean, elegant, with a touch of uniqueness. The sleek, geometric lettering designed gets a refined, delicate and creative touch with the circular shape on top of the letter O. The idea of using the accent in the word as a dot (rather than the traditional shape of a line) is to provoke and emphasise the unexpected – after all, Ró’s premise is to transform food into a completely new experience with tastes and sensations like you've never seen and eaten before.
The Ró dinning experience includes 5 small plates with a rich variety of ingredients, textures and colours. The dishes are so carefully put together that they resemble beautiful artworks. The menu is constantly changing and always aiming to use the best season ingredients. With this in mind, the visual identity created takes advantage of this diversity on its communication and plays with the relationship between the circular shapes of the letter O and the images of the gorgeous plates the restaurant serves.