ShopLinks is an all-in-one influencer marketing platform that connects brands with influencers and delivers comprehensive campaign performance insights.
ShopLinks is a personal project created by Rodrigo Bernardes and me, designed to simplify and enhance the management of influencer marketing campaigns.
Research shows that influencer partnerships can yield up to 11x return on investment, and the trend of brands leveraging this marketing strategy is growing annually. However, Rodrigo and I identified several pain points experienced by both brands and influencers throughout the partnership and campaign process. This led us to develop a platform aimed at addressing these issues effectively.
Pain Points Observed
• Difficulty in finding suitable store/influencer partners.
• Challenges in contacting stores/influencers and receiving responses.
• Initiatives are typically driven by stores, with influencers less proactive in seeking brands.
• Small to medium-sized businesses find it complicated to generate specific links and coupons, viewing influencer marketing as exclusive to larger brands.
• Stores are the only ones with access to campaign data, leaving influencers to trust that commission amounts are accurate.
• Complexities in tracking sales and commissions across multiple campaigns.
• Analyzing ROI and determining campaign success.
Our Solution
We developed a two-sided solution to address these challenges. For stores, we created a Shopify app that integrates seamlessly with their store. For influencers, we built a website offering free sign-up. Our platform facilitates an integrated network where stores and influencers can discover each other, send proposals, initiate campaigns, and track sales effectively.
How It Works
Users can browse and select stores or influencers to collaborate with. After choosing a partner, a proposal is submitted via a streamlined form that includes all essential campaign settings. Our platform supports three commission types: a percentage of sales, a fixed amount per sale, and a one-time fixed commission.
Once a proposal is accepted, the campaign activates instantly, and the platform generates a unique URL and coupon code for the influencer to share. Both parties can access the campaign data panel to view stats and graphs on product sales, revenue, commissions, and more, ensuring full transparency. Providing analytics access to influencers was a key objective of our project.
Additionally, we generate monthly statements that are automatically emailed to both stores and influencers. These statements summarize the data, detailing all purchases, revenue, and influencer commission costs.
Our primary goal in developing ShopLinks was to create a platform that simplifies the connection and campaign initiation process for both stores and influencers. We aimed to make the process so straightforward that it encourages frequent, simultaneous campaigns. Empowering influencers to initiate contact and propose campaigns, along with providing comprehensive analytics for evaluating campaign success, was central to our approach.
INFO:
Founders: Rodrigo Bernardes, Paula Brani, Julia Simek
Developers: Henrique Max, Fabio Coelho, David Manoel
Copywriter: Julia Simek
Year: 2021
My Role: Founder, Logo Design, UX & UI