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	<title>Paula Brani</title>
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		<title>TibaToes</title>
		<link>https://paulabrani.com/tibatoes/</link>
					<comments>https://paulabrani.com/tibatoes/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 21:45:34 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://paulabrani.com/?p=2343</guid>

					<description><![CDATA[Tibatoes makes sock shoes designed to support natural foot development in young children, allowing them to move freely and safely as if barefoot. The product sits at the intersection of child development science and everyday play, a brand that needed to speak clearly to parents while genuinely delighting kids. The answer was to let the [&#8230;]]]></description>
		
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		<title>Conservatório – dança e arte</title>
		<link>https://paulabrani.com/conservatorio/</link>
					<comments>https://paulabrani.com/conservatorio/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 21:27:13 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[Conservatório Dança e Arte is a dance studio founded by established professional dancers with a clear mission: to reintroduce rigor, tradition, and classical discipline to Rio de Janeiro&#8217;s ballet scene. The founders weren&#8217;t opening a dance class, they were establishing an institution. A institution of that weight called for a monogram. Within it, the C [&#8230;]]]></description>
		
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		<title>Meloim</title>
		<link>https://paulabrani.com/meloim/</link>
					<comments>https://paulabrani.com/meloim/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 21:21:09 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://paulabrani.com/?p=2312</guid>

					<description><![CDATA[Meloim is a bakery specializing in cakes and sweets, but its real product is an emotional state. The brand&#8217;s differentiation is authenticity: the comfort and nostalgia of genuinely homemade sweets, designed to remind people that indulgence is something to celebrate, not apologize for. The wordmark is fully hand-drawn, fluid, slightly imperfect, and unmistakably human. The [&#8230;]]]></description>
		
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		<title>LiveGlam: Dashboard</title>
		<link>https://paulabrani.com/liveglam-dashboard/</link>
					<comments>https://paulabrani.com/liveglam-dashboard/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Wed, 14 Aug 2024 10:10:38 +0000</pubDate>
				<category><![CDATA[Ui/Ux]]></category>
		<guid isPermaLink="false">http://paulabrani.com/?p=1935</guid>

					<description><![CDATA[LiveGlam is a beauty brand based in Los Angeles, that offers top-quality, affordable, cruelty-free makeup products. The LiveGlam Club LiveGlam, a Los Angeles-based beauty brand, offers the LiveGlam Club—a monthly makeup subscription delivering curated collections of top-quality, cruelty-free beauty products, including lip products, palettes, brushes, and skincare essentials. In a subscription-based model, a seamless and [&#8230;]]]></description>
		
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		<title>LiveGlam: Loyalty Program</title>
		<link>https://paulabrani.com/liveglam-loyalty-program/</link>
					<comments>https://paulabrani.com/liveglam-loyalty-program/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Tue, 13 Aug 2024 16:12:57 +0000</pubDate>
				<category><![CDATA[Ui/Ux]]></category>
		<guid isPermaLink="false">https://paulabrani.com/?p=2208</guid>

					<description><![CDATA[A important growth initiative I spearheaded at LiveGlam was the enhancement of their Loyalty Program. The previous program was quite basic, offering limited ways to earn points and restricting their use to product redemptions only. Converting Shoppers to Subscribers The core objective for LiveGlam is to transform one-time buyers into loyal subscribers of the LiveGlam [&#8230;]]]></description>
		
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		<title>LiveGlam: CRO initiatives</title>
		<link>https://paulabrani.com/liveglam-cro/</link>
					<comments>https://paulabrani.com/liveglam-cro/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Sat, 10 Aug 2024 22:33:55 +0000</pubDate>
				<category><![CDATA[CRO]]></category>
		<category><![CDATA[Ui/Ux]]></category>
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					<description><![CDATA[As Design Manager at LiveGlam, I spearheaded CRO initiatives to boost sales and enhance profitability, all while ensuring an exceptional user experience. Below are key updates that have significantly contributed to LiveGlam&#8217;s growth. 1. Optimizing the Subscription Plan Section Update: Displayed the monthly price breakdown for 6-month and annual plans and updated the CTA copy [&#8230;]]]></description>
		
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		<title>ShopLinks</title>
		<link>https://paulabrani.com/shoplinks/</link>
					<comments>https://paulabrani.com/shoplinks/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Sat, 23 Jul 2022 00:43:27 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ui/Ux]]></category>
		<guid isPermaLink="false">http://paulabrani.com/?p=1890</guid>

					<description><![CDATA[ShopLinks is an all-in-one influencer marketing platform that connects brands with influencers and delivers comprehensive campaign performance insights. ShopLinks is a personal project created by Rodrigo Bernardes and me, designed to simplify and enhance the management of influencer marketing campaigns. Research shows that influencer partnerships can yield up to 11x return on investment, and the [&#8230;]]]></description>
		
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		<title>MateRate</title>
		<link>https://paulabrani.com/materate/</link>
					<comments>https://paulabrani.com/materate/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Wed, 20 Jul 2022 12:15:52 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ui/Ux]]></category>
		<guid isPermaLink="false">http://paulabrani.com/?p=1626</guid>

					<description><![CDATA[MateRate is an all-in-one platform designed to simplify the process of choosing what to watch, whether it’s a movie or a TV show. By combining content from multiple streaming services (like Netflix, Amazon Prime, and Disney+, etc) and using artificial intelligence, MateRate tailors personalized recommendations based on each user’s unique tastes. This means you can [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>Japp</title>
		<link>https://paulabrani.com/japp/</link>
					<comments>https://paulabrani.com/japp/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Tue, 19 Jul 2022 22:27:29 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ui/Ux]]></category>
		<guid isPermaLink="false">http://paulabrani.com/?p=1705</guid>

					<description><![CDATA[JAPP is the first Brazilian food delivery app focused on Japanese cuisine. Japanese restaurants in Brazil have created a culture of build-your-own combos, where the client chooses the pieces and quantities they wish to order. Research &#038; Discovery During the discovery phase, we conducted extensive interviews in restaurants and followed up with testing using prototypes. [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Honolu Poke</title>
		<link>https://paulabrani.com/honolu-poke/</link>
					<comments>https://paulabrani.com/honolu-poke/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Sun, 17 Jul 2022 00:09:10 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">http://paulabrani.com/?p=1833</guid>

					<description><![CDATA[Honolu Poke is a Hawaiian-inspired restaurant built around fresh, made-to-order poké bowls, a brand that needed to feel vibrant, approachable, and distinctly its own in a crowded fast-casual market. The logo was designed to merge two key elements of the brand: the fish, representing its core ingredient, and the bowl with chopsticks, symbolizing its takeout [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>Ró – Raw &#038; Wine</title>
		<link>https://paulabrani.com/ro/</link>
					<comments>https://paulabrani.com/ro/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Sat, 16 Jul 2022 00:26:13 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ui/Ux]]></category>
		<guid isPermaLink="false">http://paulabrani.com/?p=1855</guid>

					<description><![CDATA[Ró is a gourmet restaurant in Rio de Janeiro offering a raw, plant-based menu, a place where natural and organic ingredients are treated as fine material, plated with the precision and artistry of haute cuisine. The brief called for a visual language that could hold the same sophistication. The custom letterforms are geometric and rounded, [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Balans</title>
		<link>https://paulabrani.com/balans/</link>
					<comments>https://paulabrani.com/balans/#respond</comments>
		
		<dc:creator><![CDATA[paulabrani]]></dc:creator>
		<pubDate>Fri, 15 Jul 2022 00:32:22 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">http://paulabrani.com/?p=1863</guid>

					<description><![CDATA[Balans is a pilates studio for a younger, health-conscious audience, people who approach fitness as a practice, not just a routine. The brand needed to feel precise and purposeful, speaking to both the discipline and the physicality of pilates without defaulting to the generic wellness aesthetic. The insight that shaped everything: in pilates, the body [&#8230;]]]></description>
		
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