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Objective & Approach:
Our goal was to create a simple yet contemporary website that aligns with the brand’s aesthetic. By analyzing the company’s data and conducting user interviews, we discovered that many of the website’s users are architecture firms and interior designers. These professionals often seek specific characteristics, dimensions, or materials to fit their design projects.

Solution:
To enhance the user journey, we implemented a wide range of filters and tags, making it easier for users to find the ideal product. The result is a clean, streamlined website that not only allows the beautiful furniture to stand out but also significantly improves the search experience.