Ró is more than a restaurant; it’s a transformative gourmet experience. As the first to exclusively serve vegan raw food in Rio de Janeiro, Brazil, Ró offers a creative and sophisticated dining experience that's both raw and fresh—a memory to be savored.
I designed the logo to reflect a contemporary, clean, and elegant look with a touch of uniqueness. The sleek, geometric lettering is accentuated by a circular shape atop the letter “O.” This unconventional use of the accent as a dot—rather than the traditional line—aims to provoke and emphasize the unexpected. After all, Ró’s mission is to transform food into an entirely new experience, offering tastes and sensations unlike anything seen or eaten before.
The Ró dining experience features five small plates showcasing a rich variety of ingredients, textures, and colors. These dishes are so meticulously crafted that they resemble beautiful artworks. With a constantly changing menu that highlights the best seasonal ingredients, the visual identity leverages this diversity. The communication design plays with the interplay between the circular shapes of the letter “O” and the stunning images of the plates served, encapsulating the essence of Ró’s culinary artistry.
INFO:
Client: Ró
Company: Noar
Year: 2016
My Role: Logo Concept, Logo Design, Branding, Menu, Business Card
Photos: Rodrigo Azevedo